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Renowned Insurance Executive Laurel Blond

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Massachusetts General Hospital Conducts Food Labeling Trial

Laurel Blond, current President of The Maurice Blond Agency, has been working at the firm since 1985, when she started as an insurance agent. Having earned a bachelor’s degree from Tufts University and a master’s degree from Harvard University, Laurel Blond is highly experienced and knowledgeable in health insurance and care policies. She has utilized this knowledge not only within her investment agency, but has also during her tenure at Massachusetts General Hospital in Boston, Massachusetts.

Mass General Hospital was officially founded in 1811, and since then has become a historical site of many medical advances. In March of 2010, the historical medical facility implemented the use of color-coded, “traffic light” food labels in all items in the cafeterias. A green label was used for the healthiest food choice, a yellow label for less healthy meals, and a red label for food choices with little to no nutritional value. For 24 months, a Mass General Hospital team studied the purchase patterns of patrons, employees, and visitors and found that there was a 12 percent increase in the purchase of green-labeled meals, and a decrease in the purchase of red-labeled meals by 20 percent. These changes were due not only to the labeling of foods and beverages by their nutritional value, but also to placement of the most healthy choices in the most immediately visible areas.

The team concluded that food labeling and placement are instrumental in promoting healthy food choices and submitted this information in a comprehensive report to the American Journal of Preventative Medicine. Though progress has been made and valuable research has been collected, Mass General Hospital will continue to develop even more effective strategies to encourage healthier eating.